Bangkok-based Playbasis, a gamification and engagement automation venture that launched in 2011, has closed $1.845 million in Series A funding, to further accelerate its growth and establish its market position as a major player in the gameification service provider space.
Rob Zepeda, Playbasis founder-CEO said: “Playbasis is committed to delivering experiences that are more engaging and more rewarding. We fundamentally believe in the power of play, and we believe that gamification represents the cutting-edge in product design and human-computer interaction.”
Zepeda added, “We are excited to play our part in ushering in a wave of new applications that are more fun, more engaging, and more rewarding to use. We are honored to be supported by such a visionary group of strategic investors.”
Thanapong Na Ranong, VP of INTOUCH, noted that consumer behaviour had changed with the increasing use of digital technologies, leading to a need for corporations to adapt and deploy marketing techniques that effectively reached target audiences.
Thanapong commented: “When this happens successfully, consumer interest in brands and their services and products increase and will convert to purchases. InTouch saw exactly this with Playbasis’ flexible and ready to use gamification platform that allows marketing campaigns to be easily implemented on both websites and mobile applications.”
Commenting on the investment, Adrian Vanzyl, CEO of Ardent Capital explained, “Playbasis’ Series A is an important milestone for both Southeast Asia and Thailand’s startup ecosystems. It shows that enterprise-focused businesses with real IP are alive and well, and able to grow rapidly. Ardent was the first investor to back Playbasis, and this substantial round is great validation for both Rob and other aspiring entrepreneurs in this sector.”