Singapore: P&G to invest $100m over five years on digital innovation centre

A file photo of Procter & Gamble's downtown Cincinnati headquarters. Photo: Bloomberg

Procter & Gamble (P&G) Tuesday announced that it would be investing more than $100 million to establish a digital innovation in Singapore.

The E-Center is its first digital innovation centre outside the United States and is in partnership with Singapore’s Economic Development Board (EDB).

It is expected to be pivotal to P&G’s undertaking of end-to-end digital innovation across three core areas: Supply Chain Management, e-Analytics and e-Business. P&G first established its 100-man regional sales office in Singapore in 1987. Today, the city-state serves as P&G’s Asia-Pacific Headquarters and current supports 2000 employees across a range of functions.

These include including brand management, marketing, supply chain management, consumer insights, design and manufacturing. Additionally, the city-state is one of P&G’s global hubs for innovation and talent development.

Currently, it employs 400 researchers at its Singapore Innovation Center (SGIC), and trains over 500 managers annually at its Asia Leadership Development Center in Singapore.

The launch of the E-Center is expected to expand its partnerships with small & medium enterprises (SMEs) and startup ventures with a presence in Singapore, as part of a strategy aimed at strengthening its digital capabilities and co-develop digital solutions.

In terms of supply chain management, the E-Center will focus on transforming P&G’s supply chain end-to-end, enabling greater accuracy, visibility and more efficient processes. Meanwhile, the e-Business unit aims to translate digital strategies into scalable plans for the region, leveraging on predictive analytics and big data to optimise product distribution and marketing strategy.

Beh Swan Gin, the chairman of EDB, said, “We are pleased that P&G has chosen to establish its first E-Center outside of the US, in Singapore. Through digital innovation in supply chain management, e-analytics and e-business, the centre will drive transformation of P&G’s operations in the region. This will, in turn, create new jobs in fields such as data analytics that are aligned with Singapore’s efforts to strengthen our digital capabilities.” 

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