How Reliance stunned Amazon in battle for India's Future Retail

How Reliance stunned Amazon in battle for India's Future Retail

FILE PHOTO: Shopping trolleys are parked outside a Reliance supermarket in Mumbai, India, March 16, 2021. Picture taken March 16, 2021. REUTERS/Niharika Kulkarni

At a large Future Retail supermarket in Mumbai last week, workers were unloading hundreds of bright blue grocery crates belonging to India’s biggest retailer Reliance.

Prospective customers were turned back by security, disappointed at the closed state of the store that still carries the signage of Future’s biggest brand, Big Bazaar, but which will likely soon be rebranded as a Reliance outlet.

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