Global consumer goods giants keep an eye on Reliance Retail's private label push in India

Photo: Reuters

Inside supermarkets of Reliance Retail, run by India’s richest man, Mukesh Ambani, little-known food and home cleaning brands take pride of place on shelves alongside global labels owned by giants Nestle, Unilever, and Coca-Cola.

Products like Snac tac noodles and Yeah! colas are Reliance’s private label brands and billionaire Ambani’s not-so-secret weapons as he sets his sights on dominating a grocery market that’s already worth a cool $608 billion and set to grow more than 20% by 2024, according to Forrester Research.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter