Malaysian digital media group Rev Asia Bhd has acquired three Malay language content websites Siraplimau, Myresipi and Kongsiresepi from Dua Marhalah Sdn Bhd for $2.65 million, in an effort to expand its reach.
In an announcement on Friday, the company said that its 70 per cent-owned subsidiary, Rev Lifestyle Sdn Bhd has entered into a Sale and Purchase Agreement with Dua Marhalah Sdn Bhd in relation to the proposed acquisition.
While Siraplimau is a lifestyle portal where like-minded people share their life’s journey as a modern day woman, mother and wife, Myresipi and Kongsiresepi are leading portals in the country for members to share their passion in food and cooking; indirectly promoting family bonding through cooking at home.
Siraplimau’s key content pillars includes family, pregnancy, parenting, beauty and health and lifestyle. Also, both websites are driven by user generated content.
“The acquisition further strengthens Rev Asia Group’s dominant position in the emerging Malay speaking online community; with the ability to further expand its reach to users in the family lifestyle, parenting and food verticals,” the company said.
The acquisition will add to the audience and help widen the company’s distribution channel to better serve advertisers and customers, and deliver growth rates that correspond to the size of Malaysia’s growing revenue in sponsored content.
“In addition to the sponsored content, we will also be extending our SME content offerings to these 3 websites. With a reported number of over 645,000 SMEs operating their business in Malaysia, this will provide us with an immense opportunity to grow our revenues in this sector”. said Rev Asia Holdings Managing Director Tze Khay.