Exclusive: REV Asia acquires 3 Malay language portals for $2.65 m

Rev Asia Team

Malaysian digital media group Rev Asia Bhd has acquired three Malay language content websites Siraplimau, Myresipi and Kongsiresepi from Dua Marhalah Sdn Bhd for $2.65 million, in an effort to expand its reach.

In an announcement on Friday, the company said that its 70 per cent-owned subsidiary, Rev Lifestyle Sdn Bhd has entered into a Sale and Purchase Agreement with Dua Marhalah Sdn Bhd in relation to the proposed acquisition.

While Siraplimau is a lifestyle portal where like-minded people share their life’s journey as a modern day woman, mother and wife, Myresipi and Kongsiresepi are leading portals in the country for members to share their passion in food and cooking; indirectly promoting family bonding through cooking at home.

Siraplimau’s key content pillars includes family, pregnancy, parenting, beauty and health and lifestyle. Also, both websites are driven by user generated content.

“The acquisition further strengthens Rev Asia Group’s dominant position in the emerging Malay speaking online community; with the ability to further expand its reach to users in the family lifestyle, parenting and food verticals,” the company said.

The acquisition will add to the audience and help widen the company’s distribution channel to better serve advertisers and customers, and deliver growth rates that correspond to the size of Malaysia’s growing revenue in sponsored content.

“In addition to the sponsored content, we will also be extending our SME content offerings to these 3 websites. With a reported number of over 645,000 SMEs operating their business in Malaysia, this will provide us with an immense opportunity to grow our revenues in this sector”. said Rev Asia Holdings Managing Director Tze Khay.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.