Bukalapak sees hope as Indonesians may seek smaller products to beat inflation

Photo credit: Bukalapak

Teddy Oetomo, president of the major e-commerce company Bukalapak, sees a silver lining in rising prices as consumers may seek out products in smaller volumes sold by Indonesia’s ubiquitous small and midsize family-owned warung retail shops.

“We see the possibility that if there is inflation, there will be downtrading from consumers,” Oetomo said on Wednesday, citing the example of changes in consumer behavior during past bouts of costlier goods.

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