Battle for Saudi e-commerce market begins with launch of Noon

Battle for Saudi e-commerce market begins with launch of Noon

A woman shops at the Dragon Mart in Dubai October 9, 2010. REUTERS/Martina Fuchs

In Saudi Arabia, a kingdom where postal codes are rarely used, most people pay in cash, and shopping is done in giant air-conditioned malls, building an online retail business is no easy task.

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