India’s SaaS Labs raises $17m Series A from Base 10 Partners, Eight Roads

Photo: Hemant Mishra/Mint

Software provider for business process automation, SaaS Labs, on Monday said it has raised $17 million as a part of its Series A funding from Base 10 Partners and Eight Roads Ventures.

The company will use the funds to expand its customer base, hire, and release new products and services.

The five-year old startup develops products for sales, support and marketing teams as well as contact centers to enhance productivity.

SaaS Labs currently has two main products: Justcall and Helpwise. JustCall allows small and medium businesses (SMBs) to set up a cloud-based contact center for sales or support, with native integrations with over 70 other business tools.

As an extension of this move towards centralized customer interactions, Helpwise allows users to consolidate all communication streams in a single shared inbox thereby improving the quality and efficiency of customer support teams.

“We have seen an unprecedented acceleration of cloud adoption among SMBs in the last 12 months. I’m excited to partner with both Base10 Partners and Eight Roads Ventures to capitalize on new and bigger opportunities that this shift has brought forward. We are going to deploy this fresh capital into product development, research and development (R&D) and hiring talent globally,” said Gaurav Sharma, founder and chief executive officer, SaaS Labs.

SaaS Labs has been bootstrapped since inception, and is currently profitable. It is managing to more than double its growth year-over-year, the company said in a statement.

“The rapid adoption of productivity enhancing tools by businesses and the strong secular trends that are driving contact centers to the cloud, is becoming a theme that we believe has huge potential. SaaS Labs has grown significantly over the last few years and is well positioned to serve the needs of the SMB segment, as they increasingly seek cloud-based solutions,” said Aditya Systla, partner at Eight Roads Ventures.

At present, SaaS Labs has a 70-member team in India and the Philippines. It hopes to double headcount by the end of 2021.

“For companies across a variety of industries, business communications are critical for delivering a strong customer experience but remain a major challenge to manage at scale for inbound and outbound communication. SaaS Lab’s modern, customizable communication system is particularly exciting for international sales and support calls that benefit from this customizability,” noted Chris Zeoli, principal at Base10 Partners.

The company currently serves over 6,000 companies globally, including Divvy Homes, Jaguar, Ernst & Young, and Walmart, to name a few.

The article was first published on livemint.com.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.