SaladStop! closes $3.66m investment from Hera Capital and DSG Consumer Partners

Visual of SaladStop! homepage. September 2016.

SaladStop!, a Singapore-based chain of salad bars, has raised S$5 million ($3.66 million) from private equity (PE) firms Hera Capital and DSG Consumer Partners for a minority stake in the company.

SaladStop! offers a quick service (QS) concept based on offering salads, wraps, grain bowls and other healthy cuisines, it is based in Singapore and currently operates 15 outlets in SIngapore, eight in the Philippines, and plans to expand to Japan, Indonesia and Hong Kong with outlets opening by the end of the year.

A family business, SaladStop! was founded by Daniel Desbaillets and his son Adrien Desbaillets in 2009, the firm is co-headed by daughter Katherine Desbaillets and her husband, Frantz Braha.

Daniel, a seasoned hotelier of over 40 years, said, “I had full confidence in the potential of this concept and my children, knowing that I would be able to invest my savings and see it flourish.The company’s first round of funding will be heavily focused on growing its footprint in Singapore, investing into new ventures and continuing to develop its technological platforms.

Speaking on the company’s growth, Adrien Desbaillets, who serves as the company’s managing director, said, “SaladStop! is delighted to welcome Hera Capital and DSG partners as new shareholders and we are very excited to be working alongside such established partners in writing the next chapter in SaladStop!’s journey.”

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“Most importantly, we share a common vision for the brand which enables us to make choices for the long term and also invest in the right areas to fulfill both purpose and profit,” he added.

Given the long term trend towards healthy eating and nutrition, amongst the various trends emerging in 2016 across the world, there is a long term trend towards healthy eating and nutrition, with SaladStop! positioned to benefit from a growing middle class and the increased focus on health and wellness across a large demographic.

In an interaction with Food Industry Asia, Avanthi Ravindran, Senior Trend and Innovation Consultant at Mintel South-East Asia and India, shared: “Companies should bear in mind that the mainstream segment is constantly expanding because more and more people are recognising the need to be healthier, as shown in the growing interest for these type of products. We need to continue to look for new sources and innovate.”

Commenting on the investment, Hera Capital’s managing partner Thierry de Panafieu said, “We are looking forward to partner with Adrien, Katherine, Frantz and Daniel to help bring SaladStop! to greater heights across Asia and beyond.”

He added, “We love the SaladStop! brand and their excellent execution of the salad bar business model in their current markets. Macro-wise, Saladstop! benefits from the rising affluence of the middle class in Asia and increasing awareness towards healthy and sustainable eating. We believe that SaladStop! is well positioned to embark on its international expansion in Asia.”

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.