Salesforce to buy marketing startup Krux for $700m to compete with bigger rivals

Salesforce to buy marketing startup Krux for $700m to compete with bigger rivals

Salesforce logo

Salesforce.com Inc. is buying marketing-software startup Krux in a cash-and-stock deal estimated at about $700 million, the latest acquisition in a strategy to expand its products against growing competition from bigger rivals.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter