SEA Digest: Malaysia’s Applecrumby, Vietnam’s Kamereo bag funding

SEA Digest: Malaysia’s Applecrumby, Vietnam’s Kamereo bag funding

Applecrumby Co-founders and 500 Global.

Malaysia’s Applecrumby has secured $4.2 million in fresh funding, while Vietnam’s Kamereo has raised $2.1 million in pre-Series B funding.

Baby e-commerce platform Applecrumby raises $4m

Malaysian online baby boutique and e-commerce platform Applecrumby has announced raising $4.2 million in growth investment from existing investor 500 Global, a multi-stage venture capital firm.

Applecrumby, founded by husband-and-wife team Sean and Jesmine Tan, offers Southeast Asian parents chemical-free babycare products such as skincare essentials, baby wipes, cleaning detergents, and more.

The company designed and produced PureBasics by Applecrumby, its patented mass-market diapers made with 100% chlorine-free materials.

With the fresh funding, the startup said it plans to expand into 20 countries by the end of this year. Its products are currently available in 11 countries, including Malaysia, South Korea, Thailand, Vietnam, Singapore, the Philippines, and China.

In Malaysia, Applecrumby said its products will be available in close to 2,000 retail locations this year.

“Every parent, regardless of their budget, deserves the peace of mind and confidence that comes with using safe and effective products for their precious little ones,” said co-founder and COO Jesmine Tan

Foodtech startup Kamereo secures $2m pre-Series B funding

Vietnam-based foodtech startup Kamereo has raised $2.1 million in a pre-Series B funding round anchored by Japan-based Reazon Holdings and B2B firm Foodison CEO Thoru Yamamoto, according to an announcement.

The funding round, which was also backed by China-based venture capital investor Quest Ventures, will be used to further expand the Ho Chi Minh-based B2B food-sourcing platform in Vietnam.

Kamereo was founded in 2018 by Japanese expatriate Taku Tanaka, who was the COO at PE firm Mekong Capital-backed restaurant chain Pizza 4Ps.

The firm had earlier raised $4.6 million in its Series A round led by Thai conglomerate Charoen Pokphand’s CPF Group, Quest Ventures, and Genesia Ventures. In 2019, the startup raised a $500,000 seed round led by Genesia Ventures, with participation from Velocity Ventures Vietnam.

The startup claims it was the country’s first B2B food platform to use technology to optimise sourcing and purchasing between buyers and farmers.

Edited by: Joymitra Rai

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