SE Asia’s women-focussed e-commerce platforms Moxy, Bilna in strategic merger

Image of MOXYBilna Team.

Southeast Asia’s leading lady-lifestyle online shopping destination Moxy and Indonesia’s top mother-and-baby platform Bilna have announced  a strategic merger to form MoxyBilna, making it one of the region’s largest e-commerce M&A of its kind to date.

The merger will create an online destination dedicated solely to serve the region’s rapidly growing women’s fashion and lifestyle categories.

“This partnership will make MoxyBilna a leading ecommerce player in the region,” Jérémy Fichet, former Group CEO of Moxy, said in the statement. “Bilna’s strong positioning and footprint in Indonesia, coupled with Moxy’s strengths within the women e-commerce ecosystem in Thailand and Indonesia makes the new entity a serious tier 1 player, staking the entity’s flag on ‘#1 Shopping Destination for Women in Southeast Asia’.”

“With this move, we have more than doubled our buying power and transaction volumes, ultimately creating more meaningful economies of scale and allowing us to offer even better offerings to our hungry customers. By coming together as a joint entity, we are now well-positioned in both Thailand and Indonesia to accelerate our growth and country expansion time table by over 18 months” Ferry Tenka, former Indonesia CEO of Bilna, cited.

Upon the completion of the merger, the current Group Moxy CEO Jérémy Fichet has been appointed as Group CEO of MoxyBilna and the current Bilna CFO Eka Himawan has become Group CFO of the merged company.

According to The Economist Intelligence Unit’s report, women in Asia are driving the growth of online shopping with 63 per cent of women browsing for products and services at least once a day, and 49 per cent preferring online to offline shopping already.

The report states that 53 per cent of Indonesia’s workforce and 47 per cent of Thailand’s are female, which makes their role in online shopping more important. The demographic data shows that the number of women in senior roles in both countries has also been increasing over the years. In addition, Thailand breaks the world’s record of having the highest number of women CEOs of 49 per cent.

“The [MoxyBilna] merger brings together an experienced team with proven results with the passion and deep understanding of women’s needs and customer behavior.  This amplifies the shared vision to fuel the female economy in Southeast Asia focusing on the vastly underserved needs of the women consumer.” said Shannon Kalayanamitr Group CMO of MoxyBilna.

Also Read:

Ardent Capital enters Indonesia’s e-commerce biz with MOXY

Thai e-retailer MOXY acquired by WhatsNew Group

 

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.