Sequoia India CMO, ad veterans plan VC fund to support consumer brands

Raja Ganapathy, Chief Marketing Officer, Sequoia India.

Sequoia Capital India chief marketing officer Raja Ganapathy, former Lowe Lintas chairman Arun Iyer, and DDB Mudra group CEO Vineet Gupta are planning to float a venture capital fund to invest in consumer brands, VCCircle reported.

Ganapathy has been with venture capital firm Sequoia since 2008, and is currently serving his notice period that ends on December 31.

The team is initially looking to raise $30 million (Rs 215 crore) for the fund, which will be a part of the yet-to-be incorporated marketing consulting venture that aims to provide services to startups building both technology and non-technology consumer brands, the report added.

“The company will be incorporated in January and the fundraising is likely to follow soon after,” said the report quoting a source. The fund would typically invest $1-2 million during Series A rounds. It would further provide marketing consulting services for free for a year as part of the investment.

Bulk of the fund’s capital will be raised from founders of successful startups and other affluent individuals in India and the US.

At Sequoia, Ganapathy has been assisting its portfolio companies in brand, marketing and identity management. Prior to joining Sequoia, he was the head of marketing at Deutsche Bank.

Global search firm Egon Zehnder is helping Sequoia in its search for a new chief marketing officer.

Also Read:

CapitalG India head quits, to join VC fund floated by ex-Sequoia MDs

Former Tata chairman Cyrus Mistry floats new venture to support startups

 

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.