<article><a href="https://www.dealstreetasia.com/?s=Sequoia+India" target="_blank" rel="noopener">Sequoia India</a> has signed a definitive agreement to buy Faces Cosmetics Canada from PE firm <a href="https://www.dealstreetasia.com/?s=Everstone+Capital" target="_blank" rel="noopener">Everstone Capital</a> for an undisclosed sum.</article>

<a href="https://www.dealstreetasia.com/?s=Sequoia+India" target="_blank" rel="noopener">Sequoia India</a> has signed a definitive agreement to buy Faces Cosmetics Canada from PE firm <a href="https://www.dealstreetasia.com/?s=Everstone+Capital" target="_blank" rel="noopener">Everstone Capital</a> for an undisclosed sum.
The deal includes the acquisition of international subsidiaries and the brand &#8216;Faces&#8217; from Indivision India Partners managed by Everstone Capital. The existing management team led by Sharmili Rajput will continue to drive the business forward, the company said in the statement.
Everstone’s Rajev Shukla, a Unilever veteran, will continue to hold his personal stake in the company.
Faces, a cosmetics and skincare products firm, was started over four decades ago with a presence across countries in North America. It was acquired by Indivision India partners in 2007 and launched in India in December 2009.
“The colour cosmetics market is the fastest growing category in personal care and we see a huge opportunity for the Faces brand. The Sequoia team will work with the Faces management to make significant investments and deploy operational expertise to unlock the brand’s full potential, as well as expand its portfolio and reach.” said Abhay Pandey, MD, Sequoia Capital India Advisors.
Faces Cosmetics India Pvt Ltd, a subsidiary of Faces Canada Plc, has a strong presence in India through leading e-commerce sites, over 900 store-in-stores, 2,000 general trade stores and 13 EBOs across 80 cities. It reported sales of more than Rs 100 crore last year.
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The deal includes the acquisition of international subsidiaries and the brand 'Faces' from Indivision India Partners managed by Everstone Capital.

Sequoia India acquires Faces Cosmetics from Everstone

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Sequoia India acquires Faces Cosmetics from Everstone

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