SG Digest: Grab to integrate GrabFood into main app; Circles.Life revamps referral programme

Grab is in the process of integrating its on-demand food delivery service GrabFood into its main app in Singapore, while Circles.Life is revamping its referral programme to woo customers.

Grab to integrate GrabFood into main app in SG

Ride-hailing giant Grab has kick-started the process of integrating its on-demand food delivery service GrabFood into its main app in Singapore. So far, GrabFood was operating as a standalone app.

According to a statement issued by the startup, this will be beta-tested in phases, starting with the southeastern parts of Singapore across Kallang, Marine Parade, Geylang and Bedok. It will be followed by an islandwide beta launch in May, after which the GrabFood app will cease to operate.

A few features will also be integrated to the Grab app such as GrabChat, a messaging option that allows consumers to directly text riders. The integration will enable users to redeem GrabRewards vouchers seamlessly rather than toggling between apps.

“As an everyday super app, we believe that bringing our services together will unlock the most value for our customers,” said Lim Kell Jay, co-chief of staff and head of GrabFood Singapore.

Today, one in three active Grab transport users in Singapore use the GrabFood app that currently has more than 13,000 delivery persons and over 5,000 merchants registered on the platform.

Grab added that its food orders have grown 25 per cent month-on-month from May 2018 to 2019.

Circles.Life revamps referral programme to woo customers

Singapore-headquartered telco Circles.Life is revamping is referral programme in a bid to woo customers as over a quarter of its users comes through this channel.

Starting today, existing Circles.Life customers will receive free and unlimited data for one month for every person they refer. Newly referred customers, meanwhile, will receive three months of free unlimited data.

This is on top of Circles.Life’s newly announced data base plan which offers S$28 for 20GB data and an unlimited data add-on for $20.

Rameez Ansar, co-founder, Circles.Life said: “Two and a half years ago, we introduced a new telco concept… we intend to keep on innovating and leading by example.”

Launched in 2016, the telco currently captures over 5 per cent of the Singapore market. In February, Circles.Life raised an undisclosed amount in Series C round led by Sequoia India to fuel its expansion plans overseas.