TULIU.com has raised a RMB150 million ($23.06 million) Series B financing led by Shanda Capital’s Chen Tianqiao, Guo Guangchang’s Foyo Culture & Entertainment, and Matrix Partners, to maintain its leading position in the land financing sector.
Guo is the chairman of Fosun International Ltd.
TULIU.com aims to establish itself as China’s biggest comprehensive service platform for land transfer.
“Backed by the investment, TULIU.com will set up 800 off-line land transfer service companies in 2016 and recruit 5,000 land brokers. It is notable that the government also recognises the service mode of TULIU.com,” chief executive officer Wu Yong said.
The platform tries to replace mortgaged loans based on land management rights with an innovative internet mode, to improve China’s farming efficiency and assist farmers with agriculture in rural areas, a press statement read.
Currently, although the state encourages the legal transfer of land contracting and management rights, land has still not become a mortgaged asset like houses due to the lack of a value evaluation institution, delaying the mortgaged loans and also impeding the land transfer efficiency.
TULIU.com, which has established China’s biggest land information database, integrates information like land area, prices and development trends, forms an evaluation standard and provides farmers with free land value evaluation services.
In this way, land may be mortgaged as real estate for application of loans, which puts the land management rights to financial use.
TULIU.com has set up such loans mortgaged with land management rights together with banks and insurance companies, with the amount of loans reaching RMB60 million to-date.
Public data shows that the value of the transferrable land in China’s rural areas is around RMB100 trillion, consisting of RMB40 trillion farming land, RMB20 trillion woodland, and RMB40 trillion rural residential land, the statement noted.
As transparent land transfer policies continue to be introduced, such ‘sleeping giant’ capital has gradually been released, the statement added.
TULIU.com began operation in June 2009. It has focused on publishing enormous amounts of information about land transfer and in training land brokers on knowledge about related laws and policies, accurately measuring land, and cooperating with professional institutions on monitoring land indexes.
The platform has about 10,000 rural land brokers, listed transfer of 340 million mu (22.67 million hectare) of land, and saw transfer of 96 million mu (6.4 million hectare) of land completed. Moreover, TULIU.com has established 157 offline land transfer service companies around the country, covering the vast majority of China’s provinces.
Four government institutions have cooperated with TULIU.com, Qitai County, Changji Prefecture in Xinjiang, Buyang in Anhui, Hanshou County in Hunan, and Lingling District, Yongzhou City in Hunan.
As part of the cooperation, the government and TULIU.com are using their respective advantages to share big data and jointly build service system and land finance service. The government provides information on land property rights and also establishes a monitoring and management mechanism.
In January 2014, TULIU.com established a land transfer service company in Australia, making its first step in exploring an overseas market. Currently the company is establishing offline companies in countries like the United States, Russia and parts of Africa.