Fast-fashion retailer Shein buys Missguided brand from Britain's Frasers

Fast-fashion retailer Shein buys Missguided brand from Britain's Frasers

FILE PHOTO: A woman leaves a pop-up store of Chinese fast-fashion retailer Shein in Paris, France, May 5, 2023. REUTERS/Johanna Geron/File Photo

Shein, the China-founded fast-fashion retailer, has bought the Missguided brand from Mike Ashley’s Frasers, the e-commerce giant’s first purchase of a British brand.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter