SilverNeedle Hospitality has acquired Brand Karma while KPMG Digital Village has partnered with Tech in Asia to launch a corporate accelerator initiative.
SilverNeedle Hospitality acquires Brand Karma
SilverNeedle Hospitality Group is acquiring new media marketing agency Brand Karma which provides digital marketing services. It will be operating with SilverNeedle’s in-house architecture and design agency Virsa to offer marketing & design services for real estate assets.
The group also announces its hotel management division is now branded Next Hotels (formally SilverNeedle Hospitality). Together Next Hotels, Virsa and Brand Karma form Next Story Group.
Anand Nadathur, Chief Executive Officer (CEO) of comments: “The hospitality landscape is changing and we’re evolving in important ways. Over the past year we’ve developed in-house architecture and design capabilities via Virsa, identified new media marketing competency as a must have which led to the acquisition of Brand Karma, strengthened our employees and Board, and studied the impact of the sharing economy on urban spaces.”
Next Story Group is based in Singapore, with regional offices across Asia Pacific, and offers services to hotel owners in branding, marketing, design and development on top of its hotel management services.
KPMG Digital Village-Tech in Asia launch corporate accelerator scheme
KPMG Digital Village and startup ecosystem platform Tech in Asia are partnering to launch a Corporate Acceleration Program (TIACAP), which will help corporations to create value for their business by sourcing, adapting, and integrating new technology.
Aimed at fostering co-innovation between corporates and startups, this partnership will see the two entities work closely with corporates to define and validate their problem statements using a design thinking approach.
Select startups will be invited to join the programme to prototype solutions in collaboration with corporates, which could lead to full-scale commercialisation.
TIACAP is an extension of Tech in Asia’s partnership with KPMG, which was first announced at Tech in Asia Singapore 2016 that saw the launch of the Digital Village initiative.