Founded in 2013 by Ben Chien, Acqua Media provides programmatic selling strategy and ad monetization services for premium web publishers and app developers. It claims to work with over 252 publishers in Hong Kong, Taiwan, mainland China and Australia, generating on average 8.3 billion monthly impressions.
After the acquisition, Chien will join AnyMind Group as General Manager of Hong Kong and Regional Director of Publisher Engagement for AdAsia Holdings in Hong Kong, Mainland China, Taiwan and Australia.
This is the second acquisition for AnyMind Group, after its purchase of FourM in October 2017.
“Similar to the FourM acquisition, Acqua Media provides us with an established market share in the Hong Kong and Taiwan markets, along with Beijing and Sydney. We’re looking to empower the growth of existing Acqua Media clients and future publishers through the AdAsia Digital Platform for Publishers and AdAsia Premium Marketplace – and at the same time, look to drive our growth to monetizing 30B monthly impressions by the end of 2019,” said Kosuke Sogo, CEO and co-founder of AnyMind Group.
AnyMind Group was launched in January as the parent company of three artificial-intelligence driven technology matching platforms: AdAsia Holdings (advertisers and online publishers), TalentMind (recruiters and job seekers) and CastingAsia (marketers and influencers).
AdAsia Holdings claims to power four billion monthly impressions across 560 publishers in Asia through display, native and video advertising.