Singapore-headquartered music platform BandLab Technologies has acquired The Guitar Magazine and MusicTech, two of the UK’s popular music-making media brands, from Anthem Publishing for a still undisclosed amount.
The acquisition grows BandLab Technologies’ media portfolio and continues its commitment to empower music creators and connect music lovers, the company said in a statement.
“These brands will strengthen our vision to create a connected world of music and empower people everywhere to be creative,” says BandLab Technologies CEO Meng Ru Kuok.
Founded in 1991, The Guitar Magazine features in-depth equipment reviews, workshop features, artist interviews, and vintage coverage. It has teams in Singapore and the United Kingdom. MusicTech Magazine, on the other hand, focuses on the latest trends, technique, gear, and software within the world of music production.
The MusicTech and Guitar Magazine office remains in the United Kingdom. Marketforce will continue to distribute the two titles.
Key staff has also transitioned from Anthem Publishing to BandLab Technologies, including Chris Vinnicombe (editor, The Guitar Magzine), Joe Supple (Advertising Manager, The Guitar Magazine, Andy Price (editor, MusicTech), and Di Marsh (Business Development, MusicTech).
“We’ve been proud that both titles have encouraged people around the world in their love of music creation, recording and more, and we’re pleased that BandLab Technologies will now take the brands forward in the next stage of their evolution,” said Anthem Publishing founder Jon Bickley.
The acquisition comes a year after BandLab attempted to buy Rolling Stone, the iconic music and pop culture magazine. The company’s bid lost to Penske Media, the publisher that owns trade publications like Variety and WWD.
The Singapore firm bought 49 per cent of Rolling Stone in 2016 and had a right of first refusal for any offer for the rest of the magazine. However, Rolling Stone’s deal with Penske Media was structured as an investment, preventing BandLab from buying the whole magazine, according to a Recode report.
In September 2017, the company also acquired Chew.tv, a financially-struggling London-based livestreaming service for DJs. Chew.tv was rebranded as Chew by BandLab following the acquisition.
In 2016, BandLab also acquired MONO, the San Francisco-based design studio that creates high-end instrument cases, straps, and accessories for gigging musicians.
BandLab is a social music platform that enables creators to make music and share the creative process with musicians and fans. It combines music making and collaboration tools like the world’s first cross-platform DAW, with social features like video sharing, messaging and discovery.