Singapore state fund Temasek Holdings’ venture arm – Vertex Ventures – has invested an undisclosed amount, believed to be a seven-figure investment, in local online parenting publication theAsianparent.
Tickled Media, the publisher of theAsianparent, is set to use the capital raised in this round for expansion, especially its upcoming push into the Indian market.
In addition to theAsianparent, Tickled Media also publishes Kidlander.com and Pregnant.sg, The company says that nearly six million mums rely on its brands each month. At these numbers, theAsianparent is also the biggest digital parenting resource for mums across Southeast Asia.
Vertex Ventures and theAsianparent are set to make a formal announcement soon.
Its India launch, which is expected by the month-end will see the theAsianparent use a different branding – theIndusparent. Last year, the company had launched the AsianparentGroups, a new Q&A community for its customers, and this strategy is set to be replicated with theIndusparent edition as well.
Vertex, which has offices in Singapore, Beijing, Shanghai, Taipei, Bangalore, and the Silicon Valley, invests in both emerging companies as well as leading venture capital funds. It has pumped in over $1.2 billion into 350 plus startups as well as 90 third party VCs since it was set up.
Currently, a bulk of Vertex’s investments are in China. It had recently done three deals there, including joining $10 million Series B round in Shanghai-based female fashion e-commerce platform Ichuanyi.com.
Last month, Chinese mobile internet platform developer and operator NetDragon Websoft Inc raised $52.5 million in Series A funding for its online education subsidiary from a group of investors that included Vertex. In November 2014, Chinese e-commerce firm Metao.com had raised $30 million in Series B financing from a group of investors led by Vertex Venture.