Singapore ad marketplace Bid4Ad closes $1m angel round

Singapore and Switzerland-based online advertising marketplace Bid4Ad has closed its angel fundraising round, the company said in a press release.

The angel investors involved in this round are from Switzerland and the UK, said Gregory Marchand, Co-founder of Bid4Ad to DEALSTREETASIA in a phone call.

Christopher Yeo, the former Chief Technology Officer at SPH Search Pte Ltd, a collaboration between Singapore Press Holdings Group and Schibsted Group, has also joined Bid4Ad as a senior advisor to help the firm further expand into selling ad spaces to traditional print and outdoor media companies. Yeo is also the CEO of Singaporean analytics firm aSpecial Media.

Bid4Ad is still in the midst of building a cloud-based inventory management system that will let users, from space providers to advertisers to agencies, manage their inventory profiles in real time and connect them to existing digital exchanges.

In a statement, Yeo said, “In the last few years, digital media ad technology has advanced relentlessly bringing higher efficiency as well as cost savings to brands, ad agencies and media publishers. However, despite the growth of digital media, print media has not gone away, especially in Asia.”

“Many niche print media titles, outdoor and transport media owners are still seeing demand for their products,” added Yeo.

Marchand also said that Bid4Ad is active in Malaysia, Indonesia and Singapore. He intends to expand the company into new markets like Hong Kong and the rest of Southeast Asia by the end of this year.

The team is made up of five to six people at the moment split between offices in Singapore and Switzerland.

Other programmatic advertising startups in the region include Indonesia-based Adskom, which expanded into India last month.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.