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<p>Advancing its omnichannel strategy, Singapore property major <a href="http://dealstreetasia.com/tag/capitaland" target="_blank" rel="noopener"><strong>CapitaLand</strong></a> is forging alliances with two major e-commerce players in its core markets.</p></article>

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<p>Advancing its omnichannel strategy, Singapore property major <a href="http://dealstreetasia.com/tag/capitaland" target="_blank" rel="noopener"><strong>CapitaLand</strong></a> is forging alliances with two major e-commerce players in its core markets.</p>
<p>It has inked an agreement to manage Alibaba Shanghai Center, which comprises four office towers and a retail podium, as well as collaborated with Lazada to launch an online mall.</p>
<p>The move marks the start of a strategic collaboration between CapitaLand and Alibaba Group as both seek to integrate their retail with offline and online (O&amp;O) channels.</p>
<p>Meanwhile, in Singapore, CapitaLand is collaborating with Lazada Group, an affiliate of Alibaba Group and Southeast Asia&#8217;s largest e-commerce platform, to launch an online mall.</p>
<p>The shop-in-shop on Lazada.sg will position CapitaLand as Singapore’s first omnichannel retail landlord that connects retailers to shoppers both offline and online.</p>
<p>Lim Ming Yan, President &amp; Group CEO of CapitaLand, said, “Even as new technologies disrupt traditional business models, real estate remains an important part of a holistic customer journey, as affirmed by leading digital players who are seeking to gain a foothold in the physical space.&#8221;</p>
<p>&#8220;CapitaLand is excited to collaborate with leading digital economy players like Alibaba and Lazada on this transformational journey and we look forward to creating win-win outcomes for all parties.&#8221;</p>
<p><strong>Also Read: <a href="https://www.dealstreetasia.com/stories/amazon-singapore-prime-78857/"><span style="color: #ff0000;">Singapore: Amazon takes on Alibaba with launch of Prime Now</span></a></strong></p>
<h3>Alibaba-CapitaLand partnership</h3>
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<p>Alibaba Shanghai Center is  located in the northern core of Shanghai’s Hongqiao Central Business District, less than 2 km  away from Hongqiao Transportation Hub. Slated to open next year, the retail component serves working professionals, and residents living in mid- and high-end housing zones in the vicinity.</p>
<p>Jason Leow, CEO of CapitaLand Mall Asia, said: “CapitaLand is a firm advocate of retail innovation and we champion the reinvention of retail space to keep abreast of changing consumer habits. For example, we are taking the opportunity of redeveloping Funan in Singapore to leapfrog into the future and envision how a shopping mall of the future will look like.&#8221;</p>
<p>CapitaLand Mall Asia has launched a smart mall, CapitaMall Xinduxin, in Qingdao. This was meant to offer integrated O&amp;O experiences through CapitaStar, its Group’s digital platform, which will be extended to Alibaba Shanghai Centre.</p>
<p>Wang Tao, Head of Intelligent Building at Alibaba Group, said: “Shanghai is one of the important platforms to Alibaba and our new headquarters here will serve as our strategic nerve centre for rolling out our New Retail strategy.&#8221;</p>
<p><strong>Also Read: <span style="color: #ff0000;"><a href="https://www.dealstreetasia.com/stories/alibaba-group-expands-presence-in-australia-new-zealand-64197/"><span style="color: #ff0000;">Alibaba Group expands presence in Australia, New</span> <span style="color: #ff0000;">Zealand</span></a></span></strong></p>
<h3>CapitaLand-Lazada partnership</h3>
<p>For the Singapore-based partnership with Lazada Group, CapitaLand will launch a shop- in-shop that aggregates the offerings of retailers in its Singapore malls on Lazada.SG by the end of this year.</p>
<p>To facilitate an O&amp;O experience, shoppers who patronise the CapitaLand official store on Lazada.SG will have the option to collect their purchases in CapitaLand malls. As a start, CapitaLand will also roll out two unmanned click-and-collect lounges at Plaza Singapura and Bugis+ for shoppers to collect and return their parcels. In addition to collection lockers, the lounges will feature fitting rooms and a product-testing bench to enhance the overall shopping experience.</p>
<p>Shoppers will be able to collect online purchases in malls, while retailers can enjoy reduced last-mile delivery costs.</p>
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<p>Alexis Lanternier, CEO of Lazada Singapore, said: “Lazada entered Singapore just three years ago and today the country is one of our fastest-growing markets in Southeast Asia. Our collaboration with CapitaLand offers shoppers in Singapore the ease of accessing their favourite shops online and enjoying an integrated shopping experience.&#8221;</p>
<p><strong>Also Read:</strong></p>
<p><strong><a href="https://www.dealstreetasia.com/stories/thailand-lazada-group-launches-tech-hub-bangkok-40486/"><span style="color: #ff0000;">Thailand: Lazada Group launches tech hub in Bangkok</span></a></strong></p>
<p><span style="color: #ff0000;"><strong><a href="https://www.dealstreetasia.com/stories/jd-lazada-indonesia-ecommerce-76809/"><span style="color: #ff0000;">It’s JD versus Alibaba-backed Lazada in Indonesia’s e-commerce battlefield</span></a></strong></span></p>
<p><span style="color: #ff0000;"><strong><a href="https://www.dealstreetasia.com/stories/exclmonfocus-now-is-to-win-in-markets-no-acquisition-talk-on-the-table-for-now-lazada-malaysia-ceo-67772/"><span style="color: #ff0000;">Lazada to focus on winning in existing markets, no deal talks for now</span></a></strong></span></p>
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Property major CapitaLand has forged partnerships with Alibaba Group and Lazada Group in order to boost its digital and O2O capabilities.

Singapore: CapitaLand enters strategic partnerships with Alibaba, Lazada

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Singapore: CapitaLand enters strategic partnerships with Alibaba, Lazada

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