Singapore Digest: AnyMind buys mobile ad platform Pokkt; she1K backs three startups

Reflections at Keppel Bay, Singapore. Photo: Keppel

Singapore-based marketing, advertising, and HR solutions provider AnyMind Group has acquired mobile video advertising platform, Pokkt Mobile Ads, while corporate angel network she1K has invested over S$500,000 ($348,000) in three startups.

Singapore’s AnyMind Group acquires India’s Pokkt

Singapore-based marketing, advertising, and HR solutions provider AnyMind Group has acquired India-based mobile video advertising platform, Pokkt Mobile Ads, marking its expansion into India and the Middle East, according to a statement.

The terms of the deal were not disclosed.

Founded in 2012 in India, Pokkt is an app smartphone ad platform that is integrated with over 1000 app publishers. Its key offerings include in-app video ads, rich media innovations and app performance marketing.

The company claims that it has over 500 million monthly active users and over 200 advertising partners to date.

Under the acquisition, AnyMind Group will integrate Pokkt’s in-app advertising tech stack into the AdAsia Digital Platform, which currently allows marketers to activate, manage and track media buys across desktop and mobile web display and video advertising, and digital-out-of-home.

The acquisition of Pokkt brings the total geographical span of the firm to 17 offices in 13 markets.

In addition, Pokkt CEO and co-founder Rohit Sharma has been appointed Chief Operating Officer of AnyMind Group. Otohiko Kozutsumi, co-founder and former COO of AnyMind Group, will take on the role of Chief Commercial Officer while Vaibhav Odhekar, COO and co-founder of Pokkt, has been appointed as Managing Director of India and the Middle East for AnyMind Group.

Recently, AnyMind Group secured $26.4 million additional capital in a round led by Japan Post Capital, the corporate venture arm of mail services and logistics conglomerate Japan Post.

Its existing investors including Japan’s Mirai Creation Fund II also participated in the funding round. The company said the recent investment is not part of its Series B or Series C round.

She1K invests over $348k in 3 startups 

Corporate angel network she1K has invested over S$500,000 ($348,000) in three startups who took part in the C-shark Tank programme, according to an announcement.

The three startups are Lumiere32 (marketplace) from Singapore, Kibus (petcare) from Spain and Nephtech (medtech) from Singapore. The top 3 were picked from 12 finalists who walked away with credits from AWS, Segment, Hubspot, Zendesk and Found8.

According to she1K, startups were evaluated based on valuation appeal, defensibility, team, traction, business model and scalability.

Founded by Christina Teo, founder of Startup Asia Women, she1K aims to expose more corporate women to startups and angel investing, and push for more gender diversity on company boards, particularly the startups it invests in.

C-shark Tank was conceived to encourage more corporate executives (especially females) to invest smart capital in startups.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.