Singapore-based marketing, advertising, and HR solutions provider AnyMind Group has acquired mobile video advertising platform, Pokkt Mobile Ads, while corporate angel network she1K has invested over S$500,000 ($348,000) in three startups.
Singapore’s AnyMind Group acquires India’s Pokkt
Singapore-based marketing, advertising, and HR solutions provider AnyMind Group has acquired India-based mobile video advertising platform, Pokkt Mobile Ads, marking its expansion into India and the Middle East, according to a statement.
The terms of the deal were not disclosed.
Founded in 2012 in India, Pokkt is an app smartphone ad platform that is integrated with over 1000 app publishers. Its key offerings include in-app video ads, rich media innovations and app performance marketing.
The company claims that it has over 500 million monthly active users and over 200 advertising partners to date.
Under the acquisition, AnyMind Group will integrate Pokkt’s in-app advertising tech stack into the AdAsia Digital Platform, which currently allows marketers to activate, manage and track media buys across desktop and mobile web display and video advertising, and digital-out-of-home.
The acquisition of Pokkt brings the total geographical span of the firm to 17 offices in 13 markets.
In addition, Pokkt CEO and co-founder Rohit Sharma has been appointed Chief Operating Officer of AnyMind Group. Otohiko Kozutsumi, co-founder and former COO of AnyMind Group, will take on the role of Chief Commercial Officer while Vaibhav Odhekar, COO and co-founder of Pokkt, has been appointed as Managing Director of India and the Middle East for AnyMind Group.
Recently, AnyMind Group secured $26.4 million additional capital in a round led by Japan Post Capital, the corporate venture arm of mail services and logistics conglomerate Japan Post.
Its existing investors including Japan’s Mirai Creation Fund II also participated in the funding round. The company said the recent investment is not part of its Series B or Series C round.
She1K invests over $348k in 3 startups
Corporate angel network she1K has invested over S$500,000 ($348,000) in three startups who took part in the C-shark Tank programme, according to an announcement.
The three startups are Lumiere32 (marketplace) from Singapore, Kibus (petcare) from Spain and Nephtech (medtech) from Singapore. The top 3 were picked from 12 finalists who walked away with credits from AWS, Segment, Hubspot, Zendesk and Found8.
According to she1K, startups were evaluated based on valuation appeal, defensibility, team, traction, business model and scalability.
Founded by Christina Teo, founder of Startup Asia Women, she1K aims to expose more corporate women to startups and angel investing, and push for more gender diversity on company boards, particularly the startups it invests in.
C-shark Tank was conceived to encourage more corporate executives (especially females) to invest smart capital in startups.