<article>Singapore-based influencer marketing platform Affable has raised a S$1 million ($750,000) seed round led by cross-border venture capital firm Decacorn Capital.
The startup also received funding under SGInnovate&#8217;s &#8216;Startup SG Equity Scheme&#8217;.</article>

Singapore-based influencer marketing platform Affable has raised a S$1 million ($750,000) seed round led by cross-border venture capital firm Decacorn Capital.
The startup also received funding under SGInnovate&#8217;s &#8216;Startup SG Equity Scheme&#8217;.
Other investors who participated in the round include Entrepreneur First, Bansea and strategic angel investors including past and present senior executives from Microsoft and Google.
Based on Affable&#8217;s announcement, the funds will be used for regional expansion and further developing the platform.
In an email interaction with DEALSTREETASIA, Affable co-founder and CEO Nisarg Shah said, the team started building out the product last Obtober and launched to early partners in February.
&#8220;We now have over 15 enterprise customers in Singapore using it [our platform] already. We are looking to expand to Malaysia, Indonesia, Thailand and Hong Kong in the coming month,&#8221; he said.
Affable uses artificial intelligence to discover and activate &#8220;authentic micro influencers&#8221; to help brands and marketing agencies engage relevant influencers and analyse their campaigns.
Decacorn Capital managing director Abhijit Banerjee commented: &#8220;Irrespective of their size and stature, brands can promote their product to their target audience, while the social media-hooked generation gets a great chance to become a micro influencer and monetize their influence from their followers.&#8221;
According to its website, Decacorn Capital has presence in Singapore, Tel Aviv, New Delhi and London. Its portfolio includes ride-hailing startup Lyft and social media platform Snapchat.
The firm has positioned itself as an early- and mid-stage investor, cutting cheques typically in the region of $500,000. In co-investment rounds with angels and other VCs, it invests in the range of $50,000 to $2 million.

Singapore influencer marketing platform Affable closes seed round led by Decacorn Capital

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Singapore influencer marketing platform Affable closes seed round led by Decacorn Capital

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