Singapore influencer marketing platform Affable closes seed round led by Decacorn Capital

Singapore-based influencer marketing platform Affable has raised a S$1 million ($750,000) seed round led by cross-border venture capital firm Decacorn Capital.

The startup also received funding under SGInnovate’s ‘Startup SG Equity Scheme’.

Other investors who participated in the round include Entrepreneur First, Bansea and strategic angel investors including past and present senior executives from Microsoft and Google.

Based on Affable’s announcement, the funds will be used for regional expansion and further developing the platform.

In an email interaction with DEALSTREETASIA, Affable co-founder and CEO Nisarg Shah said, the team started building out the product last Obtober and launched to early partners in February.

“We now have over 15 enterprise customers in Singapore using it [our platform] already. We are looking to expand to Malaysia, Indonesia, Thailand and Hong Kong in the coming month,” he said.

Affable uses artificial intelligence to discover and activate “authentic micro influencers” to help brands and marketing agencies engage relevant influencers and analyse their campaigns.

Decacorn Capital managing director Abhijit Banerjee commented: “Irrespective of their size and stature, brands can promote their product to their target audience, while the social media-hooked generation gets a great chance to become a micro influencer and monetize their influence from their followers.”

According to its website, Decacorn Capital has presence in Singapore, Tel Aviv, New Delhi and London. Its portfolio includes ride-hailing startup Lyft and social media platform Snapchat.

The firm has positioned itself as an early- and mid-stage investor, cutting cheques typically in the region of $500,000. In co-investment rounds with angels and other VCs, it invests in the range of $50,000 to $2 million.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.