Sequoia India leads $11m Series B in SG-headquartered Insider

The Founders of Insider

Sequoia India has led an $11-million Series B funding round in Singapore-headquartered tech startup Insider, according to an announcement on Tuesday. The round was joined by existing investors Wamda Capital and Dogan Group.

The startup said it will use the latest investment to fuel its growth in Asia where it is seeing strong demand.

“Customers are demanding more personal, meaningful and smoother experiences, no matter what channel they are on,” said Insider co-founder and CEO Hande Cilingir. “Our aim is to make it easier for digital marketers to take a leading role in driving revenue, growth and loyalty in their organizations.”

Insider also announced the launch of its new digital marketing platform that uses AI and machine learning algorithms to help digital marketers focus on the right customer segments to cut marketing costs and offer a better brand experience.

In its statement, Insider noted that businesses spend a lot of their marketing dollars on the wrong customers – those who do not convert, spend, and come back. The startup claims its platform can help solve this challenge by using knowledge activation and neural network-based models.

Launched in Istanbul in 2012, Insider moved to Singapore last year. Today, it operates in 15 markets worldwide, including Singapore, Indonesia, South Korea, Japan, Malaysia, Thailand, Vietnam, UK and Australia.

“Ever since our very beginning, from our six desks within a small home office, we wanted to go where others dare not, that’s how we moved East, where we saw a hungry yet high-potential market,” Insider says on its website. The company counts Singapore Airlines, Tokopedia, UNIQLO, Virgin, Tiki, Samsung, New Balance, Newsweek, McDonald’s, Ticketmaster and Nissan among its customers.

In a 2017 report, market research firm eMarketer said digital ad spending in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam could increase by double digits this year on the back of heavy mobile investments across the Asia-Pacific region.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.