Singapore’s 90 Seconds raises $7.5m Series A led by Sequoia India

90 Seconds founder and CEO Tim Norton (left) and Nick Erskine-Shaw, the company's general manager for Southeast Asia (visual from the company's Facebook page).

90 Seconds, a Singapore-based tech startup which is into cloud video production platform, has raised $7.5 million in Series A financing led by venture capital Sequoia India.

90 Seconds founder and CEO Tim Norton said, the fresh capital will boost 90 Seconds’ global expansion as the market leader in cloud video production.

The round was also supported by SKY TV NZ, Airtree Ventures, Beenext and founder Oleg Tscheltzoff. Sequoia has invested in several of the world’s most famous companies including Apple, Google, YouTube and Airbnb.

90 Seconds provides people what they need for a video under one, comprehensive software platform and marketplace for video production. This allows anyone in the world to purchase, plan, shoot, edit and review professional videos across the globe online or from their mobile.

Norton said they target “to build the absolute best cloud video production platform in the world and expand coverage area and creator community.”

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A brand wanting to put together a professional video could have access to 5,000 video creative professionals in over 70 countries across 40 categories including videographers, directors, editors, producers, animators, drone operators, photographers and many more. And with all these moving parts through the production process, everything is kept on one Software-as-a-Servce (SaaS) platform making it easy to have a global team, collaborating in real-time.

Launched in 2010, 90 Seconds has worked with more than 1000 brands including Barclays, PayPal, Visa, Samsung, Sony, and Microsoft to produce high quality, fast, easy and affordable video content.

The company has a global team of 70 working on product, growth and customer success based in Singapore, London, Tokyo, Manila, Sydney and Auckland. They are opening new offices in San Francisco, New York, Hong Kong and Berlin in 2016.

Along with brands, 90 Seconds also works with agencies on global projects and provides seamless integration with popular video distribution platforms, storage platforms and stock libraries including Youtube, Vimeo, Dropbox and Google Drive.

“Video content is a must have in today’s world and we are proud to have developed a solution that works for brands around the globe to deliver fast, affordable content,” Norton said. “We are excited to work with our new and existing investors who understand the opportunity 90 Seconds has to completely change the global video production landscape.”

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eMarketer reported that content marketing, video marketing, and social media industries are pegged at $118 billion and Nielsen cited that 64 pr cent of marketers expect online video to dominate their strategies in the near future. And within this large market, 90 Seconds had strong growth of over 300 per cent in revenue in the past twelve months.

Sequoia Capital vice president Pieter Kemps lauded the 90 Seconds team in building the leading global marketplace for video production.

“In the large and rapidly growing video market, they offer creative talent and agencies a unique workflow platform to work together on global projects. This has enabled them to build a fast-growing and rapidly scaling model,” Kemps said.

90 Seconds currently has 12 permanent staff and 150 freelancers based in the Philippines and is looking to grow significantly in the market in 2016.

In the Philippines, 90 Seconds has done films for Delta Airlines, Johnson & Johnson, Food Industry Asia and Sony among others.

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