Singapore's ShopBack acquires Seedly, aims to expand financial products vertical

Singapore's ShopBack acquires Seedly, aims to expand financial products vertical

Team Shopback. Photo: ShopBack

Singapore-based lifestyle portal ShopBack, popularly known for its online shopping cashback platform, has acquired Seedly, the personal finance management platform, targeting to expand its financial products and community vertical.

This is the first acquisition of ShopBack after it raised $40 million funding in November 2017, according to an announcement.

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