Hepmil Media Group, a Singapore-based content producer and owner of SGAG and MGAG, has secured S$1.3 million (about $970,000) in pre-series A round last week for its international expansion and product development.
The company raised this round through angel investors, whose names are not disclosed, according to the company’s announcement today.
Hepmil Media is a network of technology driven media companies in Southeast Asia. It represents a new business model combining the old and new worlds of media and advertising agencies.
It set up two subsidiaries, Singapore-based SGAG in 2012 and Malaysia-based MGAG in 2016, as media companies that offer localized digital content.
SGAG reaches over two million Singaporeans and MGAG reaches eight million Malaysians on a weekly basis through its social media and digital distribution channels, it claims.
Along with this round, former Ad-man Jeffrey Seah will join the board as vice chairman and help the company to quickly enter into new markets and strengthen its footprints in existing markets.
Prior to his new appointment, Seah served as Group Advisor since August 2016 to Hepmil’s Chief Executive Officer Karl Mak and Chief Creative Officer Adrian Ang.
Seah spent 15 years at Starcom MediaVest Group where his last position was Southeast Asia’s CEO of Starcom Mediavest Group and chair of Vivaki. He also serves as a venture partner at IncuVest and Quest Ventures.
“The company is at an exciting juncture, because digital content platforms are the way forward. I hope to be able to bring Adrian’s and Karl’s vision for Hepmil to fruition,” said Seah.