Singapore’s HR and AI technology startup Pulsifi has raised $1.1 million in funding from three angel investors as it seeks to enhance its predictive people analytics platform, according to an official release.
Pulsifi provides an HR software platform combining AI and organisational psychology to help hire, retain and develop talent.
The angel investors include Chi Sieng Tiong, former vice president, regional operating officer, APAC at Kelly Services; Chieh Suang Khor, principal at Cento Ventures; and Lon Wong, founder of ProximaX and former President of NEM.io Foundation.
The $1.1 million investment will be used to strengthen the use cases of Pulsifi’s platform across the talent lifecycle from hiring to retention to development and enhance its artificial intelligence capabilities.
Founded by Jay Huang, who was head of strategy at CtrlShift, Pulsifi predicts behaviors, attitudes and performance at work, and fit to role, team and culture. The company has a subsidiary based in Kuala Lumpur.
“One key benefit of the Pulsifi platform is the ability for organizations to make decisive HR decisions at scale. Without Pulsifi, making decisions on tens, hundreds or thousands of people has typically been done based on gut feel rather than data or science,” said Chieh Suang Khor, Principal at venture capital firm Cento Ventures.
This funding comes at the right time in the industry as innovation in HR technology has grown to hit its inflection point. According to a recent IBM study, 66 per cent of CEOs and 50 per cent of HR executives believe that AI will transform the HR industry.
Most recently, Singapore-based AI company AntWorks has secured $15 million in a Series A funding round from SBI Investment, and launched a joint venture with the Japanese VC firm, according to an official release.