Singapore’s HR tech startup Pulsifi raises $1.1m from angel investors

Artificial intelligence. Photo: unsplash

Singapore’s HR and AI technology startup Pulsifi has raised $1.1 million in funding from three angel investors as it seeks to enhance its predictive people analytics platform, according to an official release.

Pulsifi provides an HR software platform combining AI and organisational psychology to help hire, retain and develop talent.

The angel investors include Chi Sieng Tiong, former vice president, regional operating officer, APAC at Kelly Services; Chieh Suang Khor, principal at Cento Ventures; and Lon Wong, founder of ProximaX and former President of NEM.io Foundation.

The $1.1 million investment will be used to strengthen the use cases of Pulsifi’s platform across the talent lifecycle from hiring to retention to development and enhance its artificial intelligence capabilities.

Founded by Jay Huang, who was head of strategy at CtrlShift, Pulsifi predicts behaviors, attitudes and performance at work, and fit to role, team and culture. The company has a subsidiary based in Kuala Lumpur.

“One key benefit of the Pulsifi platform is the ability for organizations to make decisive HR decisions at scale. Without Pulsifi, making decisions on tens, hundreds or thousands of people has typically been done based on gut feel rather than data or science,” said Chieh Suang Khor, Principal at venture capital firm Cento Ventures.

This funding comes at the right time in the industry as innovation in HR technology has grown to hit its inflection point. According to a recent IBM study, 66 per cent of CEOs and 50 per cent of HR executives believe that AI will transform the HR industry.

Most recently, Singapore-based AI company AntWorks has secured $15 million in a Series A funding round from SBI Investment, and launched a joint venture with the Japanese VC firm, according to an official release.

Also Read:

Singapore’s Antworks raises $15m Series A from SBI Investment

Singapore HR-tech startup Rewardz ropes in $2.1m strategic investment from Benefit One 

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.