<article><a href="https://www.dealstreetasia.com/?s=Singtel">Singtel</a>&#8216;s subsidiary <a href="https://www.dealstreetasia.com/?s=Amobee">Amobee</a>, a digital marketing technology company serving brands such as Airbnb, Dell EMC, and Lexus, announced that it has acquired certain assets from US-based software firm <a href="https://www.dealstreetasia.com/?s=Videology">Videology</a> for approximately $101 million.</article>

<a href="https://www.dealstreetasia.com/?s=Singtel">Singtel</a>&#8216;s subsidiary <a href="https://www.dealstreetasia.com/?s=Amobee">Amobee</a>, a digital marketing technology company serving brands such as Airbnb, Dell EMC, and Lexus, announced that it has acquired certain assets from US-based software firm <a href="https://www.dealstreetasia.com/?s=Videology">Videology</a> for approximately $101 million.
Amobee said it acquired the assets through a court-supervised auction, following Videology&#8217;s voluntary reorganization bankruptcy under Chapter 11 of the US Bankruptcy Code.
Venture-backed Videology, headquartered in New York, is a provider of software for converged TV and video advertising. The company&#8217;s investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners.
The company entered Chapter 11 intending to sell substantially all of its assets, with Amobee serving as the stalking horse purchaser. Its petition estimates its assets to be between $10-50 million and liabilities to be between $100-500 million.
“Television is the largest category of advertising spend and the industry is in the early stages of the TV and video advertising transformation. With the acquisition of Videology’s innovative technology assets, Amobee will strengthen our omnichannel capabilities and continue to bring marketers next-generation solutions to reach and engage consumers on a global scale,” Amobee CEO Kim Perell said.
Amobee, one of the world’s largest independent advertising platforms, offers data management and media planning capabilities. The company said its Amobee Marketing Platform allows markets to plan and activate cross-channel media campaigns using real-time market research, audience data, advanced analytics, and integrated partners.
Amobee is a wholly owned subsidiary of Singtel, one of the largest telecommunications companies in the world, with a presence in Asia, Australia and Africa and over 640 million mobile customers in 22 countries.
“Our key focus has been to build up Amobee’s technological edge as we scale Amobee to become one of the world’s top leading independent digital marketing players. The strategic acquisition of Videology’s assets puts Amobee in an even stronger position to capture the global digital marketing opportunity with the convergence of TV and digital,” Samba Natarajan, CEO of Singtel’s Group Digital Life, said,
Last Year, Amobee acquired Turn, provider of a global technology platform for marketers and agencies, for an enterprise value of $310 million.
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Amobee acquired the assets through a court-supervised auction, following Videology's voluntary reorganization bankruptcy under Chapter 11 of the US Bankruptcy Code.

Singtel-backed digital marketer Amobee acquires Videology assets for $101m

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Singtel-backed digital marketer Amobee acquires Videology assets for $101m

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