<article>Singtel-backed digital marketing technology firm Amobee announced that it has completed its acquisition of assets from US-based software firm Videology.</article>

Singtel-backed digital marketing technology firm Amobee announced that it has completed its acquisition of assets from US-based software firm Videology.
DEALSTREETASIA first reported in July that Amobee will acquire Videology for approximately $101 million through a court-supervised auction, following Videology’s voluntary reorganization bankruptcy under Chapter 11 of the US Bankruptcy Code.
Venture-backed Videology, headquartered in New York, is a provider of software for converged TV and video advertising. The company’s investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners.
In a statement on Tuesday, Amobee said the addition of Videology combines TV, social and digital in a single platform, further differentiating the Singapore firm from other demand-side platforms on the market.
“The successful acquisition of Videology’s assets accelerates the build out of our digital marketing business and expansion of its footprint across Asia Pacific. This creates further differentiation for Amobee’s digital marketing platform and enhances Amobee’s competitiveness in the rapidly converging market of TV and digital video advertising,” Samba Natarajan, CEO of Singtel’s Group Digital Life, said,
Videology entered Chapter 11 intending to sell substantially all of its assets, with Amobee serving as the stalking horse purchaser. Its petition estimates its assets to be between $10-50 million and liabilities to be between $100-500 million.
In conjunction with the acquisition, Scott Ferber, Founder, Chairman and CEO of Videology, joins Amobee as Chief Innovation Officer.
Domenic Venuto, most recently General Manager of IBM Watson’s Consumer Division and Watson Advertising, has been appointed Chief Operating Officer.
Erica Golden, previously head of Global Talent Development at Apple, has also been named Chief People Officer.

Singtel-backed digital marketing technology firm Amobee announced that it has completed its acquisition of assets from US-based software firm Videology.

Singtel-backed Amobee completes Videology assets acquisition

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Singtel-backed Amobee completes Videology assets acquisition

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