Sleepy Owl raises $6.5m from Rukam Capital, DSG and 17 other India deals

Packaged coffee brand Sleepy Owl Monday announced that it has raised $6.5 million in a Series A funding round led by existing investor Rukam Capital and DSG Consumer Partners.

With the latest infusion, Sleepy Owl aims to solidify its core team, build a distribution network across India, and use the proceeds for marketing purposes, the startup said in a statement.

Founded in 2016 by Ajai Thandi, Arman Sood and Ashwajeet Singh, Sleepy Owl sells cold brew packs, hot brew bags, ready-to-drink cold brew bottles, ground coffee, brew box suites for in-home and on-the-go consumption.

“The pandemic played the role of a catapult for us. It forced us to take a few steps back to aim at the target. We were agile and quick on problem-solving and were able to get back on track with higher numbers. At Sleepy Owl, we are elated on receiving the latest round of funding as it reflects investors’ faith in our business model and growth potential in the Indian market,” said Ajai Thandi, co-founder, Sleepy Owl.

INDIA DEAL MONITOR

Here are prominent venture capital transactions in India announced from November 18-22, 2021.

Expand Table

StartupHeadquarterInvestment Size (USD)Investment StageLead Investor(s)Other Investor(s)IndustryVerticals
Sleepy OwlDelhi6.5 millionSeries ARukam Capital, Consumer Partners-FoodE-commerce
GetSetUpMumbai10 millionEquityCowboy Ventures, LightShed Ventures-Education/TrainingEdTech
TickertapeBengaluru5 millionSeedsmallcase-Information ServicesFintech
FoodlinkMumbai8 millionSeries BArpit Khandelwal, managing partner at Plutus Wealth Management LLP-FoodRestaurant Tech
Chakr InnovationDelhi-Series BNeev Fund II -Renewable EnergyCleanTech
OhLocalGurugram-Pre-SeedIndia Accelerator-RetailAI and Machine Learning
VideoFormHyderabad--Up Funds-Marketing/AdvertisingSales & Marketing Software
IOTRLHyderabad--Up Funds-Logistics/DistributionInternet of Things
Urban AIBengaluru--Up Funds-Information ServicesAI and Machine Learning
EnrichVideoBengaluru--Up Funds-Financial ServicesSales & Marketing Software
BynryPune--Up Funds-SoftwareCloud Computing
GovEVAMumbai--Up Funds-SoftwareSaaS
OceanFrogsBengaluru--Up Funds-Marketing/AdvertisingSales & Marketing Software
KloudleBengaluru--Up Funds-IT Security/CybersecuritySaaS
Toppersnotes Jaipur1 millionSeedInflection Point VenturesLetsVenture, PlanB Capital, Pulkit Agrawal (CEO - Trell), Ashish Sharma, (MD - Innoven Capital)Education/TrainingEdTech
OneCareBengaluru1 millionPre-seedMultiply Ventures, Better CapitalKunah Shah, Shashank ND, Saikiran Krishnamurthy, Ankit Bhati, Zishaan Hayath, Farooq Adam, Anand Shah, Shariq Plasticwala, Gaurang Jhunjhunuwala, Nikhil Bhandarkar, Dinesh Advani, Aditya Kulkarni, Jonathan Chan, Amit GhorawatHealthcare SpecialistHealthTech
PurplleMumbai50 millionSeries DPremji Invest-Consumer Products E-commerce
MindhouseGurugram6 millionSeedBinny BansalGeneral Catalyst, Better Capital, Kwaish Capital, Anicut, Pooja Khanna, Pankaj Chaddah, Rohit M.A., Ritesh Malik, Karan Singh, Sri RajanHealthcare ServicesFitness & Wellness

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.