Social commerce in India to be $7b opportunity by 2025

Social commerce in India to be $7b opportunity by 2025

Photo: Pixabay

The social commerce segment, which includes startups such as Meesho, Mall91, Shop101, Dealshare, and Bulbul, is expected to be a $7 billion opportunity and contribute at least 5% of the overall e-commerce market by fiscal year 2025, according to data from management consultancy Redseer.

Close to 80% of shoppers on social commerce platforms come from towns and cities beyond the top metros. While for horizontal platforms, including Flipkart and Amazon India, almost 40% of their customer base comes from top metros, the remaining 60% shoppers are from non-metro towns.

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