Indian social media apps see traction after TikTok ban, but will the momentum sustain?

Indian social media apps see traction after TikTok ban, but will the momentum sustain?

India Gate. Photo: Abhidev Vaishnav/unsplash

When the Indian government banned the popular video-sharing app TikTok in July, homegrown social media startups, looking to break into the big league, got their much-awaited opportunity.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter