<article>Indonesian beauty company Somethinc-BeautyHaul has raised $10 million in Series B funding from Sequoia Capital India and Prosus Ventures, according to regulatory filings. 
The startup, which makes and sells skincare and beauty products via online and offline channels, received $5 million each from Sequoia India and Prosus Ventures, show its filings with Singapore’s Accounting and Corporate Regulatory Authority (ACRA).</article>

Indonesian beauty company Somethinc-BeautyHaul has raised $10 million in Series B funding from Sequoia Capital India and Prosus Ventures, according to regulatory filings. 
The startup, which makes and sells skincare and beauty products via online and offline channels, received $5 million each from Sequoia India and Prosus Ventures, show its filings with Singapore’s Accounting and Corporate Regulatory Authority (ACRA).
Somethinc had earlier raised $2 million in Series A funding from Sequoia India in May.
ACRA filings only reflect the equity funding raised by a company. The round could be larger and have other components such as debt.
DealStreetAsia has reached out to Somethinc and Sequoia Capital for comment.
The Indonesian firm was founded by Indonesian beauty entrepreneur Irene Ursula, who serves as its CEO. Marsela Limesa, a former Grab and Sequoia investment executive, joined Somethinc in January 2021 as its co-founder and president.
BeautyHaul was started in Indonesia in 2014 as a beauty e-commerce site that works with local and international beauty brands. The firm launched its first beauty brand, Somethinc, in 2019, which quickly rose to fame among local consumers due to its quality ingredients at affordable prices. 
Last year, the firm launched its second brand, Glowinc. 
Indonesian local beauty brands are in demand, thanks to a boom in online shopping and social media consumption, especially among Gen-Z consumers. Other notable local beauty startups are AC Ventures-backed Nama Beauty, Scarlett, Avoskin, and Skintific.
Meanwhile, Sociolla remains one of the biggest beauty e-commerce firms in the country with an omnichannel strategy. The company&#8217;s last major fundraising was a <a href="https://www.dealstreetasia.com/stories/l-catterton-social-bella-239411">$56.6-million (818 billion rupiah) round</a> in May 2021 led by consumer-focused private equity firm L Catterton, marking its debut investment in Indonesia. According to DealStreetAsia’s DATA VANTAGE, Sociolla is valued at over $56o million.

Indonesian beauty company Somethinc snags $10m in Series B round

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Indonesian beauty company Somethinc snags $10m in Series B round

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