The Souled Store raises $3m in fresh funding led by RP-SG Ventures

The Souled Store, a pop culture merchandise brand, has raised $3 million in a fresh round of funding led by RP-SG Ventures, the venture capital fund backed by the RP-Sanjiv Goenka Group, said a senior executive of the fund. The Souled Store, which began operations in 2013, sells a wide range of officially licensed products for fans. Some of its partners include global entities such as Warner Bros, Disney, WWE and Indian brands such as youth icons—stand-up comedians, indie music artists, music festivals and franchises from the Indian Premier League and Pro Kabaddi League.