Starbucks brings Beyond Meat to China with new plant-based lunch menu

A package of Beyond Meat Inc. plant-based sausage is displayed for a photograph in Tiskilwa, Illinois, U.S., on Tuesday, April 23, 2019.

Starbucks Corp said on Monday it would roll out a new plant-based lunch menu in China this week, launching Beyond Meat Inc’s products in a country where it is trying to recover from the novel coronavirus pandemic-led shutdown.

The world’s biggest coffee chain has reopened most of its stores in China, where the outbreak appears to be slowing and is banking on a slew of new plant-based food and beverage offerings to pull in more curious and environment-conscious diners.

The new lunch menu will feature pastas and lasagna using Beyond Meat’s plant-based beef products, and also include dishes from Omnipork, a plant-based pork alternative brand.

Starbucks is also adding non-dairy lattes using oat milk.

The launch is an important step for Beyond Meat which is looking to expand into Asia, where meat alternative products still have not experienced the popularity boom seen in the United States and parts of Europe.

As part of the launch in China, Beyond Meat said it would establish a Chinese-language website, as well as make use of popular social media channels Weibo and WeChat.

Reuters

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Following vacancies can be applied for (only in Singapore).   

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.