Startup design firm Chumbak finds its niche with India-themed souvenirs

Startup design firm Chumbak finds its niche with India-themed souvenirs

Chumbak founders Vivek Prabhakar and Shubhra Chadda. (Mint)

Every time Vivek Prabhakar and Shubhra Chadda travelled overseas, they brought back souvenirs, mostly fridge magnets. The couple, both marketing professionals with no training in design, realized that there weren’t good enough souvenirs for tourists to carry back from India.

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