A new type of ride-hailer that has taken over the streets of Cairo is rolling into Southeast Asia, a fiercely competitive market long dominated by local giants like Grab and Gojek.
Swvl, established in Egypt three years ago, offers shared rides on the startup’s minibuses, with an app providing a list of destinations and arrival times for vehicles nearby. Users can book a seat on the most convenient option for a fixed rate. Riders receive an alarm by smartphone when the bus nears their destination.
