Alibaba's Taobao looks to cut reliance on 'super hosts' with new live commerce venture

Alibaba's Taobao looks to cut reliance on 'super hosts' with new live commerce venture

Photographer: Brent Lewin/Bloomberg

Alibaba’s Taobao has established a live commerce company as part of the shopping platform’s attempt to reduce its reliance on “super hosts” such as Austin Li Jiaqi while also fending off threats from rival online retailers.

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