Tech platforms make pitch for ad dollars as politics continues to roil TikTok

Tech platforms make pitch for ad dollars as politics continues to roil TikTok

FILE PHOTO: A smartphone with a displayed TikTok logo is placed on a computer motherboard in this illustration taken February 23, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

Short-form video took centre stage at tech and social media companies’ annual presentations to advertisers, as platforms like Snap and Meta look to capitalise on TikTok‘s political uncertainty in the US to take ad dollars from their rival.

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