India: The Moms Co. raises $8m funding from DSG Partners, Saama Capital

The Moms Co. founder & CEO Malika Sadani

Wellness brand, The Moms Co. on Tuesday said it has raised $8 million as part of its Series B funding, led by existing investors DSG Partners and Saama Capital.

The round also saw participation from other angel investors including founders of Beardo, Ashutosh Valani and Priyank Shah.

With this funding, the company aims to reach 5 million consumers and touch 100 crore in revenue run rate. The three-year old brand also looks to add newer products to its natural, toxin-free products range, as well as expand into newer retail formats. It will also deploy the fresh funds to bolster technology, and launch the brand internationally.

“Over the last few months, we have seen moms re-evaluate their choices when it comes to the personal care products they use. With this fundraise, we continue our purpose of helping moms with natural effective solutions and are looking forward to expanding our mission with the next 5 million mom customers,” said Malika Sadani, founder and CEO, The Moms Co.

Based in New Delhi, the startup provides products for prenatal, postnatal care, mom personal care and baby care. The company has also diversified its offerings across categories of skin care, hair care, and others, with over 30 SKUs in a matter of three years.

The Moms Co. now delivers to over 15,000 pin codes and has a physical presence in five cities across India. It currently reaches out to over 1 million customers.

“We’re excited to continue supporting the team. In particular, we are very impressed at how Malika and her team have built the brand in a very capital efficient manner. Despite Covid-19, the company is on track to be one of the fastest-growing brands to get to a 100 crore run rate in the last few years. We continue to be excited to be part of this journey,” said existing investors Saama Capital and DSG Partners in a joint statement.

In January, this year, online baby care brand, Mamaearth also raised 130 crore (about $18.14 million) in a round led by Sequoia Capital India. Existing investors Fireside Ventures, Stellaris Venture Partners and Sharp Ventures also participated in the round.

This article was first published on livemint.com

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.