Vertex-backed Tickled Media raises nearly $5m for Southeast Asia expansion

Singapore-headquartered women-focused digital media firm Tickled Media has raised $4.98 million in a funding round led by Global Grand Leisure and joined by Mountain Pine Capital and existing investors.

The company said it had also secured venture debt financing from DBS Bank. The latest round brings the startup’s aggregate funding to over $8.18 million to date.

Tickled Media was founded by Roshni Mahtani in 2009 as a digital platform creating content for parents. Today, it owns theAsianparent.com, available in nine countries in local languages; theAsianparent Groups, an online parenting community for mothers; and Asian Money Guide, a women-focused personal finance website.

It is set to launch its fashion portal HerStyleAsia.com later this year.

In a statement, Tickled Media said it will use the funding to fuel its expansion into the Philippines, Malaysia, and Vietnam, and develop two additional media properties targeted at Asian women. It is hiring aggressively to facilitate the expansion, Mahtani said.

The startup claims the media company has grown its user base from 1 million in 2013 to 12 million monthly users across Asia.

“There’s a significant market gap in that there’s really no large pan-(Southeast) Asia media company – or even a local one – just focusing on women in the entirety of their short- and long-term needs. We see this as an exciting opportunity to grow to become the largest digital media player in Southeast Asia,” said Tickled Media CEO Mahtani.

Tickled Media’s previous backers include Vertex Ventures, LionRock Capital and Tigris Capital in the past.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.