Singapore-headquartered women-focused digital media firm Tickled Media has raised $4.98 million in a funding round led by Global Grand Leisure and joined by Mountain Pine Capital and existing investors.
The company said it had also secured venture debt financing from DBS Bank. The latest round brings the startup’s aggregate funding to over $8.18 million to date.
Tickled Media was founded by Roshni Mahtani in 2009 as a digital platform creating content for parents. Today, it owns theAsianparent.com, available in nine countries in local languages; theAsianparent Groups, an online parenting community for mothers; and Asian Money Guide, a women-focused personal finance website.
It is set to launch its fashion portal HerStyleAsia.com later this year.
In a statement, Tickled Media said it will use the funding to fuel its expansion into the Philippines, Malaysia, and Vietnam, and develop two additional media properties targeted at Asian women. It is hiring aggressively to facilitate the expansion, Mahtani said.
The startup claims the media company has grown its user base from 1 million in 2013 to 12 million monthly users across Asia.
“There’s a significant market gap in that there’s really no large pan-(Southeast) Asia media company – or even a local one – just focusing on women in the entirety of their short- and long-term needs. We see this as an exciting opportunity to grow to become the largest digital media player in Southeast Asia,” said Tickled Media CEO Mahtani.
Tickled Media’s previous backers include Vertex Ventures, LionRock Capital and Tigris Capital in the past.