Tiger Global leads $36m funding in G.O.A.T Brand Labs and 23 India deal updates

Tiger Global leads $36m funding in G.O.A.T Brand Labs and 23 India deal updates

G.O.A.T Brand Labs, a Thrasio-style venture of former Flipkart executive Rishi Vasudev, has raised $36 million in its Series A funding round led by Tiger Global, per a company announcement.

The round also saw participation from Flipkart Ventures, the early stage venture fund of Flipkart, Mayfield, Nordstar and Better Capital.

Some of the prominent angel investors who were part of the financing include Virender Gupta of DailyHunt, Sujit Kumar (Udaan), Dr. Ranjan Pai (Manipal Group), Suhail Sameer of BharatPe, Neeraj Goenka (Texport) & Alex Kuruvilla (MD Conde Nast India).

Founded by Rishi Vasudev and Rameswar Misra, G.O.A.T intends to partner with digitally native brands by investing in them and providing them with a plug and play platform to accelerate their growth.

G.O.A.T will fuel exponential growth of D2C brands across all channels – marketplaces, brand’s e-commerce platforms, offline retail, and global markets too, by providing them a tech enabled platform for end-to-end integration replete with deep digital marketing expertise, it said in a statement.

The company is in advanced discussions with at least 10 brands for acquisition and would be announcing the same shortly. They are looking at brands in fashion, beauty, personal care, and
Home & Kitchen in the first phase.


Here are prominent venture capital transactions in India from July 25-28, 2021.

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