Can TikTok Shop take on Indonesia's e-commerce giants?

Can TikTok Shop take on Indonesia's e-commerce giants?

Photo: Solen Feyissa

Two years since its launch in Indonesia, the popularity of TikTok’s e-commerce business, TikTok Shop, has been rapidly rising on the back of the short video app’s meteoric growth in the country. This speedy ascent now raises the question of whether TikTok Shop can compete with Tokopedia, Bukalapak, Shopee and others in Indonesia’s crowded e-commerce market.

Edited by: Pramod Mathew

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