To halt smartphone slide, Samsung rewrites playbook

To halt smartphone slide, Samsung rewrites playbook

A model demonstrates a Samsung Electronics' new smartphone Galaxy S7 during its launching ceremony in Seoul, South Korea, March 10, 2016. REUTERS/Kim Hong-Ji

From the way it chooses smartphone components to the models it brings to market, Samsung Electronics has undergone a painful process of breaking from its past to reverse a slide in its handset business.

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