India top startups splurge $185m on television advertisements ahead of festive season sale

India top startups splurge $185m on television advertisements ahead of festive season sale

Flipkart | Photo: Mint

India’s top 50 e-commerce firms spent $185 million (Rs.1,200 crore) on television advertising in the three months ended 30 September, a 46.3% increase over the same period last year, according to data released by TAM Media Research Pvt. Ltd, an advertising and media research company.

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