Uber positions itself as Amazon of transportation to lure investors

Uber positions itself as Amazon of transportation to lure investors

Uber CEO Dara Khosrowshahi. Photographer: David Paul Morris/Bloomberg

Uber Technologies Inc. and its bankers will hit the road this month with one big name on their lips as they try to entice investors with favorable comparisons to businesses that it seeks to imitate or surpass.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter